Revolutionary Concierge Service Helps Consumers Save with Solar — and More

Team Domino

A growing number of American consumers want to save energy and lower their carbon footprint. And who doesn’t want to save money?

But where do you start? Is it affordable? Will it take a lot of work? The confusion can leave consumers feeling paralyzed.

While solar professionals know how easy it is to save with power from the sun, the word hasn’t gotten out to the average consumer. When it comes to energy-saving options like heat pumps or tankless water heaters, Americans are even more in the dark.

How MyDomino makes it easy to save

Enter MyDomino, a cleantech startup based in Oakland, California. With its first-ever personal Energy Concierge service, MyDomino tailors plans for consumers to get free from fossil fuels — and save money.

The company’s message to consumers: The technology to save energy and money is available today. And we can make it easy.

COO Stephen Torres notes, “For consumers, it’s this simple: One: You reserve a time for a chat with a concierge. Two: Relax and let us do the work. Three: Start saving.”

What exactly do concierges do for consumers? They can:

  • Advise them on what works for their home, family, and lifestyle — from LEDs to solar panels, and everything in between.
  • Get and compare free quotes from contractors.
  • Find financing, rebates, and incentives.
  • Guide customers through next steps.

“We’ve all heard of immediate savings with solar for no money down,” says CEO Tom Dinwoodie. “But in most parts of the country, people can get entirely free of fossil fuels – coal, gas, and oil – and save money in the process. Modern consumers want to vote with their pocketbooks. MyDomino will make it possible for everyone to know their options and to make that change, pocketing the savings along the way.”

What’s different about MyDomino

How many ecommerce sites, solar marketplaces, and carbon footprint calculators are out there? Yet it’s challenging to get large numbers of people to take action. MyDomino is changing this by providing a new way for anyone in America to save energy and money.

Some key ingredients:

  • Personalized help: MyDomino has discovered that consumers need personalized help, especially for big-ticket items like solar and electric vehicles. MyDomino’s Energy Concierge service provides that missing link.
  • Unbiased advice: MyDomino works independently and doesn’t represent any company, product, or service. That lets concierges focus on what works for the customer rather than on a specific product.
  • No commissions: MyDomino concierges aren’t salespeople and don’t work on commission, so they aren’t incentivized to upsell customers. “If solar power or an electric car doesn’t make sense for a customer, we’ll tell them,” emphasizes Amy Gorman, MyDomino’s Director of Service.

“The MyDomino concierge service is exactly what I needed,” said Julie Campagna, a MyDomino customer in Sebastopol, California. “I wanted to go solar, but I wasn’t sure if it made sense. My concierge, Amy, is making it easy. I feel like I can get somewhere now.”

The Energy Concierge service is free for consumers. MyDomino’s revenue comes from referral fees paid by vendors, which are lower than the usual customer acquisition costs.

MyDomino is a California Public Benefits B Corporation.

The MyDomino Effect

If consumers are left wondering whether upgrading to LEDs or going solar really makes a difference, MyDomino has an answer for that.

Think a light bulb is a small thing? If every home in the U.S. switches just one bulb to an LED, that’s like taking 1 million cars off the road.

What about solar power? If just 25 people go solar, that’s like planting 97,000 trees — or 400 football fields’ worth. Already, 500,000 American homes have solar panels. That adds up to 8 million football fields of trees.

That’s the MyDomino Effect.

MyDomino’s goal is to help 1 billion people power their lives with clean energy. That’s a big MyDomino Effect.

Dinwoodie, MyDomino’s founder, is not daunted by the task. One of the most successful solar entrepreneurs in the U.S., he built his Berkeley-based PowerLight Corporation from a one-man shop into an INC 500 Hall of Fame company, prior to merging with solar giant SunPower. With his new venture he’s adding more options to the mix, to help consumers go even farther in getting off fossil fuels.