How to Go Solar — the Simple Way


What if you’ve been thinking about putting solar on your roof — but don’t know where to start? What if you’ve gotten a 25-page quote from a solar company that you can’t make heads or tails of? Does solar even make sense for you?

Now there’s a simple answer to these questions: a new company that’s helping homeowners navigate the entire process of going solar.

A concierge service for solar

Domino, based in Oakland, California, recently launched a unique energy savings concierge service. The company aims to make it simple for Americans to save money — by switching to solar, and also considering other energy-saving options. These can include upgrading to a smart thermostat, trading in an old furnace for an efficient electric heat pump, or even buying an electric car.

The company is starting out by focusing on California and New York for its in-depth research on solar and other green options, as well as its partnerships with vendors. It has plans to expand nationwide.

New York and California are prime locations for Domino’s initial focus, given their strong support for solar. These states are leading the pack in solar adoption. In New York, 10% of residents use renewable energy, and California looks to install more solar in 2016 than the entire country did in 2013.

Cutting through the confusion

But this doesn’t answer the question of whether or not solar is right for an individual homeowner. It’s a problem facing most American consumers who want to go green. They encounter too many choices, confusing information, and possibly untrustworthy salespeople.

Domino cuts through that confusion. The heart of Domino is its energy savings concierges. These clean-energy experts provide customers personalized advice on what will work for their home, family, and lifestyle.

“For consumers, it’s this simple: One: Reserve a time for a chat with a concierge. Two: Relax and let us do the work. Three: Start saving.”

– Stephen Torres, Domino CEO

Domino concierges aren’t salespeople and don’t work on commission. Concierges won’t try to upsell customers. Instead, they help a customer determine what makes the most sense for their unique situation.

What exactly do concierges do for consumers? They can:

  • Negotiate the best deals on solar and other green options.
  • Get and compare free solar quotes from contractors.
  • Find financing, rebates, and incentives.
  • Guide customers through the solar installation process.

Simple savings

Customer David Hough in San Jose, California, notes the ease of working with the concierge service. “With Domino, I didn’t have to think too hard about all my options,” he says. “They pointed me to the information I needed and made it easy to take action. With very little effort on my part, I’ll be saving hundreds a month and using clean energy.”

The concierge service is free to consumers. Domino’s revenue comes from referral fees paid by vendors, which is cheaper for the vendors than finding customers in traditional ways.

Homeowners interested in going solar and other energy-saving options can visit the Domino website to schedule a phone call with an energy concierge.