What do you get when you combine crowdfunding, the sharing economy, and solar? Mosaic, of course. The company, based in Oakland, California, has developed a reputation as the leading peer-to-peer solar financing platform and was one of the first to offer a residential solar loan complete with operations and maintenance. In contrast to the centralized power of fossil fuel giants, Mosaic is looking to build the clean energy economy with widely distributed participation.
Now the company is adding to its sharing (a.k.a. collaborative) economy and tech chops. Mosaic announced yesterday that Lisa Gansky will be joining its board of directors.
“Lisa is a pioneer in tech and the collaborative economy with nearly 20 years of experience empowering people through innovative business models,” said Dan Rosen, Mosaic CEO. “We are thrilled to have Lisa on Mosaic’s Board of Directors.”
Gansky currently has the intriguing title of Chief Instigator at Mesh Ventures, a firm dedicated to accelerating the shift to the collaborative economy. The idea is that technology can connect people to build a more resilient global community and economy. Well-known and fast-growing brands in the collaborative economy include Airbnb, Taskrabbit, Uber, Lyft, Kickstarter, RelayRides — and, of course, Mosaic. Gansky has invested in and advised over 30 companies in this space, including RelayRides, Honest Buildings, Munchery, Breather, Instructables, OpenRov, Feastly, Yerdle, Traity, and TaskRabbit. Who hasn’t used at least one, if not several, of these?
Mosaic stands out in the collaborative economy as a pioneer in connecting the community to solar power.
“Mosaic is the first company to use the power of the crowd and the collaborative economy to build 21st century energy solutions,” said Gansky. “It’s connecting people with roofs to people interested in investing in solar.”
Gansky’s impressive background includes nearly two decades of experience serving customers through technology. That’s putting it mildly when you look at what she’s done. In the 1990s, she co-founded the first commercial website, GNN, which was acquired by AOL. Gansky also launched one of the world’s first social networks, Ofoto, a photo-sharing and printing service acquired by Kodak Gallery in 2001. And in 2010, Gansky wrote the best-selling pioneering book on the collaborative economy, The Mesh: Why the Future of Business is Sharing.
Mosaic held a brief Google Hangout with Gansky yesterday. Check it out for 15 minutes of inspiration:
In Gansky’s words, “Mosaic is accelerating the movement of clean energy, engaged and conscious community, and really good returns on investment, in a way that’s also good for the planet … I’m obviously pathologically delighted about the whole thing.”