For immediate release
December 5, 2016
Media Contact: Rosana Francescato
MyDomino Becomes a B Corp
Oakland, California startup receives the prestigious designation awarded to companies using business as a force for good.
OAKLAND, CA – Energy savings concierge service MyDomino announced today that it has been certified as a B Corporation™.
The prestigious designation is awarded to companies that use the power of business to solve social and environmental problems, as well as meeting high standards of social and environmental performance, transparency, and accountability.
“Receiving the B Corp certification reaffirms MyDomino’s mission of creating 1 billion actions toward our clean energy future,” said MyDomino CEO Stephen Torres. “We believe this is a significant milestone towards making a substantial, positive impact on the climate for people now and in the future. Not only are we helping people every day take actions, but we are also living it in the actions we take ourselves. Becoming a certified B Corp is great validation of our efforts.”
MyDomino partners with innovative companies to enhance Corporate Social Responsibility (CSR) initiatives by helping their employees take actions to lower their carbon footprint while saving money. Actions include switching to clean wind energy, going solar, upgrading to LED bulbs, and much more.
The company has partnered with over 20 nonprofits to bring its energy savings concierge service to over 4,000 people. MyDomino looks to expand its service to include businesses in 2017. The program helps companies recruit and retain the best talent as well as further their CSR initiatives. It also empowers small companies that don’t have CSR initiatives to distinguish themselves in a competitive market.
Thousands of people have already taken clean energy actions with help from MyDomino. As the company grows, the B Corp certification strengthens its commitment to providing value to customers in a sustainable way, and using business as a force for good.
“Being a B Corp really helps us focus on delivering the most long-term value to consumers and businesses,” said Torres. “And being a for-profit means we can be self-sustaining and invest back into our business to achieve growth. We can use our resources to help people take meaningful climate action. We can make positive changes happen now.”
MyDomino went through a rigorous process to become a Certified B Corp. B Lab, the nonprofit that certifies B Corps, conducted a comprehensive evaluation of MyDomino and determined that the company met the performance standards to qualify for certification. As part of the process, MyDomino answered more than 250 questions about its business practices and had those answers verified by B Lab.
The list of B Corps, which has grown to over 1880 companies in 50 countries, includes companies like Patagonia, Ben & Jerry’s, and Etsy. “B Corps are part of a global movement to make our economy work for all of us, and for our environment,” said Torres. “We’re proud to be part of that movement.”
MyDomino is on a mission to create 1 billion actions toward our clean energy future. We offer our energy savings concierge service to innovative companies as a unique employee perk that significantly enhances their sustainability initiatives, distinguishes a company, and helps them recruit and retain the best talent. We make it easy, fun, and affordable for people to lower their carbon footprint by upgrading to LED bulbs, switching to wind power, going solar, and much more. MyDomino is a Certified B Corporation. Learn more at www.mydomino.com.
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1800 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.
About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
- Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
- Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
- Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact — and the impact of the businesses with whom they work — with as much rigor as their profits;
- Inspiring millions to join the movement through compelling story-telling by B the Change Media.
For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.