OneRoof Energy Continues Its String of Partnerships, This Time with Energy Provider Choose Energy

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OneRoof Energy announces a new marketing partnership with Choose Energy, an energy comparison shopping provider. The alliance will create an opportunity for OneRoof Energy to broaden its outreach and for Choose Energy to add to its renewable solar energy portfolio.

Continuing its string of solar partnerships, solar provider OneRoof Energy today announced a marketing alliance with energy comparison shopping provider Choose Energy. Choose Energy’s technology offers consumers an easy-to-use, comparison-shopping experience for electricity and natural gas that helps them to save money.

The alliance will create an opportunity for OneRoof Energy to broaden its outreach and for Choose Energy to add to its renewable solar energy portfolio. Choose Energy currently serves more than 100,000 customers in 11 deregulated markets across the United States.

“Choose Energy has been a pioneer in building a marketplace for energy, and we’re excited to plug OneRoof Energy’s leading solar lease and services into their platform,” said David Field, president and chief executive officer, OneRoof Energy, in a statement today. “Not only will we be able to fulfill the rapidly growing demand that Choose Energy is generating for solar, we will also further expand our cross-marketing opportunities.”

With the battle between utility companies and distributed solar increasingly heated this year, this is an especially interesting partnership. According to OneRoof Energy, their alliance with Choose Energy alliance reflects a growing industry trend of progressive energy companies identifying market opportunities by working with renewable energy companies. OneRoof cites the examples of Edison International, which purchased SoCore Energy, a Chicago company focused on solar energy installations for real estate investment trusts, and NextEra Energy, which acquired New York-based Smart Energy Capital, a solar rooftop developer for commercial buildings.

“Having OneRoof Energy join our roster of solar partners in the Choose Energy retail marketplace will help us achieve our primary goal of allowing consumers to find the best deal when shopping for energy,” said John Tough, the head of operations and business development at Choose Energy. “We take the selection of partners seriously, vetting them carefully so our customers can trust they are getting the best selection of plans and energy sources. We’re excited to continue growing our pipeline for solar with a partner that is bringing a fresh approach to the space.”