How Solar Saves Frogs and Feeds the Hungry: Sungevity Tops $1.5 Million with Cause Marketing Initiative

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Sungevity announces its Sungevity.org initiative has now provided more than $1.5 million to nonprofit organizations through a cause marketing program that rewards nonprofit partners and their members for solar installations. To mark the milestone, Sungevity.org has donated $50,000 to Alameda County Community Food Bank and welcomed the food bank to its partner roster.

 

Solar power accomplishes a lot by generating clean electricity from the sun. Installing solar helps protect the environment, increases national security, and stimulates our economy – just to name a few of the many benefits. But for residential solar provider Sungevity, even those are not enough.

The company also runs the Sungevity.org initiative, which aims “to build the world’s most energized network of non-profit organizations whose supporters power their lives with sunshine.”

Yesterday, Sungevity announced that Sungevity.org has now provided more than $1.5 million to nonprofit organizations through a cause marketing program that rewards nonprofit partners and their members for solar installations. The program has added $500,000 to nonprofit coffers in the last year alone, while simultaneously driving solar adoption to reduce U.S. dependence on fossil fuels.  

To mark the $1.5 million milestone, Sungevity.org has donated $50,000 to Alameda County Community Food Bank (ACCFB) and welcomed the food bank to its partner roster. As a Sungevity.org partner, ACCFB will earn $750 each time one of its supporters goes solar with Sungevity, while the participating member will also receive a $750 rebate on the cost of their solar project.

ACCFB is one of nearly 115 nonprofits – ranging from Save the Frogs to the Sierra Club and National Parks Conservation Association – to offer members a simple way to convert to solar power as the primary electricity source for their homes, reduce the cost of making the solar commitment, and raise money for their chosen cause at the same time. To date, these organizations and their members have offset more than 322,436 metric tons of carbon dioxide emissions – the equivalent of planting over 7.5 million trees.

The program is a win-win, given that each of these organizations has a membership base that they can tell about Sungevity’s solar offerings – while also increasing funds for their cause.

“The $1.5 million we have generated for nonprofit organizations through this initiative underscores how solar can be a force for social change beyond the immediate environmental benefits of lowering the collective carbon footprint,” said Sungevity CEO Andrew Birch. “Through Sungevity.org, solar power can help save endangered species, protect habitat, feed the hungry and more – all while directly combatting climate change.”

Alameda County Community Food Bank serves 1 in 6 county residents through a network of food pantries, soup kitchens, child care and senior centers, and after-school programs, providing enough food for 450,000 nutritious meals weekly. The $50,000 gift from Sungevity will help the ACCFB continue its work toward a hunger-free community, and the organization’s participation in the Sungevity.org program can provide sustained funding. Specifically, a $750 referral payment provides enough food to feed a family of four for up to five months.

“We are thrilled that Sungevity has made this generous investment in Alameda County Community Food Bank’s work,” says Suzan Bateson, the Food Bank’s executive director. “We’re honored that the company – like us, located in Oakland – will be making such a positive impact on our work. We look forward to this ongoing partnership with Sungevity to create an even deeper impact on our community.”

The Sungevity.org program is part of a broader “solar social” strategy designed to accelerate mass adoption of solar power and effectively lower the high cost of customer acquisition in the residential solar sector. Sungevity is also helping control these costs through its online iQuote process, which eliminates costly home visits to design and price residential solar installations, and by partnering with global retailers and utilities such as Lowe’s and E.ON to rapidly grow its solar energy footprint both in the U.S. and overseas.