Sunrun Enters Texas Market for Rooftop Solar

Image courtesy of Houston Chronicle

This article was originally published at the Houston Chronicle.

Sunrun says it will enter Texas seeking to take advantage of a state with plenty of sunshine and grab a share of a largely untapped market.

Residential solar in Texas has been slow to catch on, hampered by a lack of policies that other states have used to encourage the growth of the industry. Texas offers no state incentives and has no net metering law, which requires utilities to buy back excess power produced by residential systems.

But plunging panel prices have made rooftop solar more attractive for Texans, as have retail electricity companies that offer rebates or bill credits for residential solar power producers.

Sunrun, based in California, is just the latest company to enter a market seen by the solar industry as having great potential for growth. It follows SolarCity and homegrown firms, such as Sunnova of Houston.

Sunrun will offer solar systems for lease or purchase in Texas, as well as offer financing. In a partnership with Think Energy, a retail electric company, Sunrun also will offer credits toward customers’ bills in exchange for extra electricity generated.

As a part of the plan, rates for solar energy will be locked in for 20 years and retail power rates will be locked in for five, said Michael Grasso, the company’s chief marketing officer. The idea is to offer a simpler way to buy electricity in Texas’ crowded and often confusing retail electricity market.

“Texas is the largest and most competitive electricity market in the U.S.,” Grasso said. “Most Texans have literally hundreds of energy plans to choose from that are offered through dozens of companies, with no one having a simple, locked-in rate for the long term.”

Nationally, solar power had a banner year in 2016. Texas ranked among the top 10 states in installed solar capacity, but solar still accounts for a tiny share of the state’s electricity production. Solar accounted for about 1,200 MW of the generating capacity in Texas, compared with more than 20,000 MW for wind.

In the U.S., utility-scale solar increased an average of more than 70% a year between 2010 and 2016 to about 21,500 MW, with about half of that capacity coming online in the last two years.

The expansion of utility-scale solar projects – greater than one MW, or enough to power 200 homes on a hot Texas day – has driven most of the national and local gains in solar power capacity.

In Texas, rooftop solar has been slow to grow outside of cities like Austin, which offers net metering and financial incentives for solar users. But ownership of rooftop solar has become more attractive as solar panel prices have fallen. Most homeowners pay between $2.87 and $3.85 per watt to install a solar panel, about $2 less per watt than four years ago.

An average-sized solar system costs between $10,000 and $13,400, after tax credits, according to energy website

In Houston, MP2 Energy has partnered with SolarCity to offer a bill credit based on a homeowner’s electricity plan. Green Mountain Energy, a retail electric company, also offers a bill credit for extra energy generated.

An average customer generating 433 kWh of excess energy would get a credit of $44.52 a month, according to Green Mountain.